Communication

As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework. If you teach a related course, why not order a complimentary examination copy?

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice¹s history from its early beginnings up to its most recent advances. Order your copy!

eHealth Applications: Promising Strategies for Behavior Change provides an overview of technological applications in contemporary health communication research, exploring the history and current uses of eHealth applications in disease prevention and management. Find out more about the Routledge Communication Series.

The Rhetoric of Food: Discourse, Materiality, and Power focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy.
 

This volume brings together leading scholars in an effort to examine reciprocal processes that connect media with morality, and to set a course for understanding this association. Together these scholars provide an understanding of the relationship between media and morality that should serve as an invaluable resource for current and future generations of researchers.
 

Explore the world with our Communication Studies Around the World online resource! See the sights that Routledge Communication Studies has to offer you with key books and journal articles on communication studies around the globe. Start your tour with us now.

The Internet in China examines the cultural and political ramifications of the Internet for Chinese society. The important question this book asks is not whether the Internet will democratize China, but rather in what ways the Internet is democratizing communication in China.

Visit the Routledge booth at the ICA Conference from 24-28 May in Phoenix, Arizona for discounts on books, free journal samples, competitions and more.

Did you know that we now have back volumes of the ICA Communication Yearbook (volumes 6-36) available at our wesbite too? Simply search for 'Communication Yearbook'.