Media Theory Books

New and Published Books – Page 9

81. Portraits of Pioneers in Psychology

    Volume III

    Edited by Michael Wertheimer, Gregory A. Kimble

    This third volume in a series devoted to luminaries in the history of psychology--features chapter authors who are themselves highly visible and eminent scholars. They provide glimpses of the giants who shaped modern cognitive and behavioral science, and shed new light on their contributions and...

    Published December 31st 1997 by Psychology Press
82. Message Production

    Advances in Communication Theory

    Edited by John O. Greene

    Series: Routledge Communication Series

    The last two decades have seen the development of a number of models that have proven particularly important in advancing understanding of message-production processes. Now it appears that a "second generation" of theories is emerging, one that reflects considerable conceptual advances over earlier...

    Published August 31st 1997 by Routledge
83. Interconnection and the Internet

    Selected Papers From the 1996 Telecommunications Policy Research Conference

    Edited by Gregory L. Rosston, David Waterman

    Series: LEA Telecommunications Series

    The Telecommunications Act of 1996 and the Federal Communications Commission's Local Competition Order are just two examples of the continuing monumental and far-reaching changes occurring throughout the telecommunications industry. At the 1996 Telecommunications Policy Research Conference (TPRC) -...

    Published August 31st 1997 by Routledge
84. Future Radio Programming Strategies

    Cultivating Listenership in the Digital Age, 2nd Edition

    By David MacFarland

    Series: Routledge Communication Series

    Fundamental beliefs is what the reader will be exploring here -- a common understanding of what the radio enterprise should be about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and realities of the radio business in...

    Published June 30th 1997 by Routledge
85. Media, Culture and the Environment

    By Alison Anderson

    Published June 16th 1997 by Routledge
86. Planning Strategic Interaction

    Attaining Goals Through Communicative Action

    By Charles R. Berger

    Series: Routledge Communication Series

    In an earlier era, the communication field was dominated by the study of mediated and unmediated message effects during which considerable research focused on the attitudinal and action consequences of exposure to messages. A more catholic purview of the communication process exists today. This...

    Published May 31st 1997 by Routledge
87. Text Analysis for the Social Sciences

    Methods for Drawing Statistical Inferences From Texts and Transcripts

    Edited by Carl W. Roberts

    Series: Routledge Communication Series

    This book provides descriptions and illustrations of cutting-edge text analysis methods for communication and marketing research; cultural, historical-comparative, and event analysis; curriculum evaluation; psychological diagnosis; language development research; and for any research in which...

    Published March 31st 1997 by Routledge
88. Mass Culture and Everyday Life

    Edited by Peter Gibian

    Mass Culture and Everyday Life is a collection of lively work from the small but seminal journal Tabloid. The book offers a clarification of the study of mass culture as it transforms daily life, providing a detailed survey of a wide range of the mass culture phenomena that have defined our...

    Published March 9th 1997 by Routledge
89. Internet Culture

    Edited by David Porter

    The internet has recently grown from a fringe cultural phenomenon to a significant site of cultural production and transformation. Internet Culture maps this new domain of language, politics and identity, locating it within the histories of communication and the public sphere. Internet Culture...

    Published February 24th 1997 by Routledge
90. Media Education Assessment Handbook

    Edited by William G. Christ

    Series: Routledge Communication Series

    Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability,...

    Published September 30th 1996 by Routledge