Communication Studies Books

New and Published Books – Page 3

21. Audience Responses To Media Diversification

    Coping With Plenty

    Edited by Lee B. Becker, Klaus Schoenbach

    Series: Routledge Communication Series

    Published December 1st 2011 by Routledge
22. Communication Campaigns About Drugs

    Government, Media, and the Public

    Edited by Pamela J. Shoemaker

    Series: Routledge Communication Series

    Published December 1st 2011 by Routledge
23. Measuring Psychological Responses To Media Messages

    Edited by Annie Lang

    Series: Routledge Communication Series

    Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one...

    Published December 1st 2011 by Routledge
24. Multimodality in Practice

    Investigating Theory-in-Practice-through-Methodology

    Edited by Sigrid Norris

    Series: Routledge Studies in Multimodality

    In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new...

    Published November 8th 2011 by Routledge
25. The Graphic Communication Handbook

    By Simon Downs

    Series: Media Practice

    The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains...

    Published October 11th 2011 by Routledge
26. Mobile Media in the Asia-Pacific

    Gender and The Art of Being Mobile

    By Larissa Hjorth

    Series: Asia's Transformations/Asia.com

    This century has been marked by the rapid and divergent uptake of mobile telephony throughout the world. The mobile phone has become a poignant symbol for postmodernity and the attendant modes of global mobility and immobility. Most notably, the icon of the mobile phone is most palpable in the...

    Published October 11th 2011 by Routledge
27. Language in Public Spaces in Japan

    Edited by Nanette Gottlieb

    This book throws light on ideologies, practices and sociocultural developments currently shaping language use in Japan by departing from the more common investigation of language in private contexts and examining aspects of the language found in a range of significant public spaces, from the...

    Published June 15th 2011 by Routledge
28. Communication, Cultural and Media Studies

    The Key Concepts, 4th Edition

    By John Hartley

    Series: Routledge Key Guides

    This fourth edition of Communication, Cultural and Media Studies: The Key Concepts is an indispensible guide to the most important terms in the field. It offers clear explanations of the key concepts, exploring their origins, what they’re used for and why they provoke discussion. The author...

    Published May 31st 2011 by Routledge
29. Media and Cultural Transformation in China

    By Haiqing Yu

    Series: Media, Culture and Social Change in Asia Series

    This book examines the role played by the media in China’s cultural transformation in the early years of the 21st century. In contrast to the traditional view that sees the Chinese media as nothing more than a tool of communist propaganda, it demonstrates that the media is integral to China’s...

    Published May 16th 2011 by Routledge
30. The Evolution of Integrated Marketing Communications

    The Customer-driven Marketplace

    Edited by Don Schultz, Charles Patti, Philip Kitchen

    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC;...

    Published April 27th 2011 by Routledge