Advertising Studies Books

New and Published Books – Page 6

51. The Codes of Advertising

    Fetishism and the Political Economy of Meaning in the Consumer Society

    By Sut Jhally

    This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers...

    Published December 11th 1990 by Routledge
52. The Psychology of Consumer Behavior

    By Brian Mullen, Craig Johnson

    After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates...

    Published April 30th 1990 by Psychology Press
53. Deceptive Advertising

    Behavioral Study of A Legal Concept

    By Jef Richards

    Series: Routledge Communication Series

    This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this...

    Published March 31st 1990 by Routledge
54. Consumption, Identity and Style

    Marketing, meanings, and the packaging of pleasure

    Edited by Alan Tomlinson

    Series: Comedia

    Published February 28th 1990 by Routledge
55. The Father's Role

    Cross Cultural Perspectives

    Edited by M. E. Lamb

    Published January 31st 1987 by Routledge
56. The Compleat Academic

    A Practical Guide for the Beginning Social Scientist

    Edited by Mark P. Zanna, John M. Darley

    This volume is a collection of information about the concerns and problems of the beginning social scientist in the academic and nonacademic world. Covering topics from the senior graduate student's job search to the assistant professor's research and teaching experiences, this book serves as an...

    Published December 31st 1986 by Psychology Press
57. The Raising of Intelligence

    A Selected History of Attempts To Raise Retarded Intelligence

    By H. H. Spitz

    The history of attempts to raise the intelligence of mentally retarded individuals is wrought with controversy. Spanning the years from 1800 to the present, this book offers a critical review of the methods and philosophy behind these efforts. A fascinating contribution to the long-standing debate...

    Published September 30th 1986 by Routledge
58. Advances in Applied Social Psychology

    Volume 3

    Edited by M. J. Saks, L. Saxe, Leonard Saxe

    Published June 30th 1986 by Psychology Press
59. Information and Behavior

    Systems of Influence

    By Richard A. Winett

    Series: Routledge Communication Series

    Published March 31st 1986 by Routledge
60. The School Achievement of Minority Children

    New Perspectives

    Edited by Ulric Neisser

    Lower school achievement of minority children is usually explained by projecting "deficits" upon the children -- deficits that are attributed to genetic or environmental causes. In contrast with tradition, the contributors to this book demonstrate how group differences in academic accomplishment...

    Published March 31st 1986 by Routledge