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1-1 of 1 results for Author: teresa da silva lopes (sorted by Publication Date, showing all)

  1. Trademarks, Brands, and Competitiveness

    Edited by Teresa da Silva Lopes, Paul Duguid

    Series: Routledge International Studies in Business History

    This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the...

    To Be Published June 30th 2012 by Routledge

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