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By Rosemary Varley
Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the...
To Be Published December 29th 2012 by Routledge
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Buying and Merchandising, 2nd Edition
By Rosemary Varley
Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including...
Published December 18th 2005 by Routledge
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