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1. Minority Influence and Innovation

   Antecedents, Processes and Consequences

   Edited by Robin Martin, Miles Hewstone

   Social groups form an important part of our daily lives. Within these groups pressures exist which encourage the individual to comply with the group’s viewpoint. This influence, which creates social conformity, is known as ‘majority influence’ and is the dominant process of social control. However,...

   Published December 3rd 2009 by Psychology Press
2. Gel Electrophoresis: Nucleic Acids

   By Dr Robin Martin

   Through its clear presentation of the basic concepts, Gel Electrophoresis: Nucleic Acids breaks new ground by describing the principles of the technique without resorting to complicated protocols and recipes....

   Published June 14th 1996 by Garland Science