Book Search
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The Marketing / Accounting Interface
Series: Key Issues in Marketing Management
When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in...
Published May 20th 2012 by Routledge
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Audit Education
Series: Special issue books from 'Accounting Education: an international journal'
Audit professionals are valued members of society and are expected to be both skilled and ethical in their decision-making. The role of the auditor extends far beyond that of counting beans by demanding a social and political awareness, a technical knowledge, ethical principles and relationship...
Published January 29th 2012 by Routledge
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Personal Transferable Skills in Accounting Education
Series: Special issue books from 'Accounting Education: an international journal'
The development of generic skills (often referred to as ‘soft skills’) in accounting education has been a focus of discussion and debate for several decades. During this time employers and professional bodies have urged accounting educators to consider and develop curricula which provide for the...
Published January 26th 2012 by Routledge
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Teaching IFRS
Series: Special issue books from 'Accounting Education: an international journal'
The increasing pace of global conformance towards the adoption of International Financial Reporting Standards (IFRS) highlights the need for accounting students as well as accounting practitioners to be conversant with IFRS. Teaching IFRS offers expert descriptions of, and insights into, the IFRS...
Published January 15th 2012 by Routledge
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The Interface of Accounting Education and Professional Training
Series: Special issue books from 'Accounting Education: an international journal'
Over many decades the global development of professional accounting education programmes has been undertaken by higher education institutions, professional accounting bodies, and employers. These institutions have sometimes co-operated and sometimes been in conflict over the education and/or...
Published January 15th 2012 by Routledge
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Strategic Marketing Planning
2nd Edition
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector,...
Published March 26th 2009 by Routledge
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Shakespeare in French Theory
King of Shadows
At a time when the relevance of literary theory itself is frequently being questioned, Richard Wilson makes a compelling case for French Theory in Shakespeare Studies. Written in two parts, the first half looks at how French theorists such as Bourdieu, Cixous, Deleuze, Derrida and Foucault were...
Published December 20th 2006 by Routledge
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Strategic Marketing Management
3rd Edition
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic...
Published November 29th 2004 by Routledge
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Legume Crop Genomics
Demonstrating the quantum leap genomics represents in technology, this book documents the initial research strategies, the development of genomic tools and resources, and the legume-community consensus on the research objectives that will guide the genomic characterization of major legume crops....
Published July 29th 2004 by AOCS Publishing
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Human Rights in Global Perspective
Anthropological Studies of Rights, Claims and Entitlements
Series: ASA Monographs
In the West we frequently pay lip service to universal notions of human rights. But do we ever consider how these work in local contexts and across diverse cultural and ethical structures? Do human rights agendas address the problems many people face, or are they more often the imposition of...
Published May 14th 2003 by Routledge