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1. International Business Geography

   Case Studies of Corporate Firms

   By Piet Pellenbarg, Egbert Wever

   Series: Routledge Studies in International Business and the World Economy

   Written by eminent scholars who are well known within their fields across Europe, this book explores changes in the international economic environment, their impacts on the strategy of firms and the spatial consequences of these changes in strategy. The economic environment in which major companies...

   Published November 15th 2011 by Routledge
2. Place Marketing

   Marketing in the Planning and Management of Places

   By Gregory Ashworth, Piet Pellenbarg, Henry Voogd

   Changes in the nature of cities, the behaviour and expectations of citizens, and the philosophies of governance have encouraged radical change in the way places are planned and managed. Among these reactions is the systematic and widespread incorporation of aspects of marketing within place...

   Published May 31st 2002 by Routledge