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1. The Media Handbook

   A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 4th Edition

   By Helen Katz

   The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how...

   Published June 8th 2010 by Routledge
2. The Media Handbook

   A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 3rd Edition

   By Helen Katz, Helen Katz

   The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this third edition incorporates three new topics...

   Published July 29th 2006 by Routledge
3. The Media Handbook

   A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 2nd Edition

   By Helen Katz, Helen Katz

   The Media Handbook provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the...

   Published March 31st 2003 by Routledge
4. Acquisitions and Collection Development in the Humanities

   By Linda S Katz, Sally J Kenney, Helen Kinsella

   Acquisitions and Collection Development in the Humanities is a one-of-a-kind guide on the procedures, approaches, and principles needed to make sound decisions in acquiring materials in various areas of the humanities. It gives you an inside look at managerial concerns in documentary delivery,...

   Published October 31st 1997 by Routledge