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  1. The Language of Consumers

    Strategic Brand Building

    By David Luna, Dawn Lerman

    The Language of Consumers: Strategic Brand Building will teach you how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers...

    To Be Published January 30th 2013 by Routledge

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