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1. The Essentials of Marketing Research

   3rd Edition

   By Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David Loudon

   Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the...

   To Be Published October 8th 2012 by Routledge
2. A Guided Reader for Secondary English: Pedagogy and Practice

   Edited by David Stevens

   The Guided Reader for Secondary English draws on extracts from the published work of some of the most influential education writers to provide insight, guidance and clarity about key issues affecting Secondary English teachers. The book brings together key extracts from classic and contemporary...

   To Be Published June 26th 2012 by Routledge
3. Cyberspace and the State

   Towards a Strategy for Cyberpower

   By David J Betz, Timothy C. Stevens

   Series: Adelphi series

   The major aim of Cyberspace and the State is to provide conceptual orientation on the new strategic environment of the Information Age. It seeks to restore the equilibrium of policy-makers which has been disturbed by recent cyber scares, as well as to bring clarity to academic debate on the subject...

   Published November 15th 2011 by Routledge
4. Cross-Curricular Teaching and Learning in the Secondary School ... English

   The Centrality of Language in Learning

   By David Stevens

   Series: Cross-Curricular Teaching and Learning in...

   What is the role of the individual school 'subject' and 'subject teacher' within school? Is it to teach a set of core subject knowledge, skills and understanding in a way that remains faithful to long-standing subject cultures and pedagogies? Or is there another way to consider how the curriculum...

   Published October 21st 2010 by Routledge
5. English Teaching in the Secondary School

   Linking Theory and Practice, 3rd Edition

   By Mike Fleming, David Stevens

   Now in an updated third edition, English Teaching in the Secondary School is a comprehensive guide to the theory and practice of teaching English. Presenting an informed view of current educational policy, the authors provide advice to help students creatively and independently interpret government...

   Published November 10th 2009 by Routledge
6. Concise Encyclopedia of Investing

   By Robert E Stevens, David L Loudon, Darren W. Oglesby

   Practical information for investing newcomers!Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as...

   Published November 30th 2006 by Routledge
7. Marketing Research

   Text and Cases

   By Lawrence Silver, Robert E Stevens, David L Loudon, Bruce Wrenn

   Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second...

   Published September 11th 2006 by Routledge
8. Concise Encyclopedia of Real Estate Business Terms

   By Robert E Stevens, David L Loudon, William E. Roark

   An invaluable resource for real estate professionals and studentsConcise Encyclopedia of Real Estate Business Terms puts the terms used every day in the marketing and study of real estate at your fingertips. With a simple A-to-Z format, this comprehensive reference guide gets right to the point,...

   Published June 13th 2006 by Routledge
9. Market Opportunity Analysis

   Text and Cases

   By Robert E Stevens, David L Loudon, Philip K Sherwood, John Paul Dunn

   The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new...

   Published April 17th 2006 by Routledge
10. Concise Encyclopedia of Church and Religious Organization Marketing

    By Robert E Stevens, David L Loudon, Henry Cole, Bruce Wrenn

    Discover the marketing basics to draw new members—and more funds—to your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise...

    Published January 17th 2006 by Routledge