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  1. Innovative Solutions

    What Designers Need to Know for Today's Emerging Markets

    Edited by Apala Lahiri Chavan, Girish V. Prabhu

    Expanding into emerging markets brings with it a specific set of challenges for designing products and services. Not only do cultural differences play a role in what, how, and why customers behave the way they do, but existing technologies, distribution channels, and the wants and needs of...

    Published August 15th 2010 by CRC Press

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