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  1. Handbook of Tourist Behavior

    Theory & Practice

    Edited by Metin Kozak, Alain Decrop

    Series: Routledge Advances in Tourism

    In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes...

    Published February 22nd 2012 by Routledge

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